‘Beyond The Return’ Team Outdoored after Ghana bagged $3.3bn from “Year of Return”

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Tourism, Arts and Culture Minister, Barbara Oteng-Gyasi has outdoored the Steering Committee to help the Tourism Authority implement the “Beyond the Return” project.

‘BEYOND THE RETURN’ is a follow-up to the successful ‘YEAR OF RETURN, GHANA 2019’ campaign which commemorated the 400 years of the first enslaved Africans arriving in Virginia, USA, spearheaded by the President of the Republic of Ghana, His Excellency Nana Addo Dankwa Akufo – Addo.

This comes on the back of Minister Barbara Oteng-Gyasi, after much controversy finally revealing that the 2019 Year of Return initiative made Ghana a whopping $3.3 billion in revenue. Ms Oteng Gyasi said the average expenditure per tourist was about $2,391 which was spent on accommodation, food and beverages, shopping, local transport, and entertainment.

The Committee is co-chaired by Lawyer Kwame Boateng, a Board member of Ghana Tourism Authority and Akwasi Awua Ababio of the Office of the Diaspora Affairs, Jubilee House.

Other members are Yofi Grant [GIPC], Dr. Sayibu Pabi [Deputy Commissioner of Police], Khadijah Iddrisu [Ministry of Foreign Affairs], John Agbeko [Chief Director, MOTAC], Dentaa Amoateng, Prof. Esi Sutherland [PANAFEST Foundation], Jessica Ayivor [AAAG], Ekow Sampson [GTA], Ben Anane Nsiah [GTA], Roberta Dawson Amoah [GTA], Lawrence Coffie Azumah [Ministry of National Security], Edith Arhin [Ghana Immigration Service] and Amy Appiah Frimpong [National Theatre].

Inaugurating the Committee, the Minister indicated the trust the Ministry had in the team assembled.  The Project Coordinator, Mr. Akwasi Agyeman, CEO of the Ghana Tourism Authority recounted the successes of the “Year of Return” and indicated COVID-19 has provided a new challenge to the implementation of the project but the Authority is poised to work with other stakeholders to ensure success.

‘BEYOND THE RETURN’ is not only to promote tourism but to foster economic relations, trade, and investments from the diaspora in Africa and the world at large.

This is based on seven [7] pillars namely, Experience Ghana, Invest in Ghana, Brand Ghana, Celebrate Ghana, Pathway to Ghana, Give Back to Ghana and Improve Tourism and Heritage Assets.

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