Veteran actor, Abeiku Sagoe has described the decision by the Food and Drugs Authority (FDA) to ban celebrities and public figures from endorsing alcoholic beverages as “childish” and “discriminatory”.
The former broadcaster who spoke to MzGee in an interview on 3FM’s Showbuzz, said ban by the FDA is against the constitution of the country.
” The constitution is against discrimination. So for the FDA to say celebrities or popular figures cannot advertise alcoholic beverages, I see that as discriminatory.” Mr Sagoe noted
The well spoken actor who stated that he had earlier turned down an offer to advertise an alcoholic beverage advised that FDA to ban the production if they want to ensure the youth are not exposed.
” If we want to ban anything that has to do with alcohol, then we should ban the production which I’ll be happy about. The banning of its production will stop exposing young people to it and not because Shatta Wale is advertising it.” He added
According to him: ” The FDA should be more responsible than the discriminatory thing they are doing. They should do the right thing and not just attack these celebrities. They are being childish with this one.”
Some Ghanaian celebrities led by dancehall artiste, Shatta Wale have expressed their displeasure by the FDA’s ban to prevent celebrities from advertising alcoholic beverages.
The ban which dates back to 2015 was stirred up after a Ghanaian owned alcoholic brand, Adonko recently signed some seven Nigerian celebrities as brand ambassadors.