Chief Operating Officer of New Media Journey, NMJ Ghana, Mimi Adani Michaels is
encouraging celebrities who have been banned by Gaming Commission from
advertising betting companies to embark on a demonstration.
Persuant to Section 3 (2) (g) of the Gaming Act, 2006 (Act 721), the Commission developed guidelines on advertising for operators of games of chance, including banning betting companies from using celebrities in their advertisement or as ambassadors.
This according to them “is to ensure that advertisements by operators are conducted in a responsible manner devoid of promises of any predetermined outcomes, appeals/enticements to Gamble to the vulnerable in society as well as minimize exposure to minors where applicable.”
But Mimi, who was Ghana’s representative to Big Brother Africa in 2008, believes the
creative arts sector is not accorded the needed recognition because of the nonchalant
attitude of its members.
“I think that the creative arts should start being serious, seriously and creatives should
stop saying ignore it and start going on the street, you will get answers. If you start
protesting, they will listen”.
Mimi revealed her agency, NMJ signed celebrities for the said betting company in the
peak of the corona virus pandemic when most of them (celebrities) had no source of
“…During Corona was when we signed celebrities. We even had the launch during
Corona, when it was severe, lockdown that when we had the launch, it saved people’s
lives” She added in a conversation with MzGee on Simply Showbiz on TV3.