CEO of Black Avenue Muzik, D Black has disclosed his hit single, ‘Vera’ raked in a lot of revenue for him.
According to the rapper, he was unable to make a living when he was a strict hip hop artiste until he switched his stlye.
Born Desmond Blackmore, the Club Onyx boss speaking on Happy FM explained that he began making good money after he recorded ‘Vera’ – a song based on true life events.
He stated: “I started doing Hiplife even though I did not have a firm grip on the local languages like Twi and Ga. I had to do Hiplife to be able to survive.”
“So between 2010-2011, my first album was a Hip- Pop album. I got nominated all over the world. I was nominated for BET awards, Channel O South Africa and Ghana Music Awards. But I was broke, I did not have any money at all. So sometime I go to these countries with less than $200 in my pocket”.
“So I came back in 2012 with the intention of working on my 2nd album and I did a song like ‘Vera’ and everything change in my life”.
“From my cloths, to my cars to sorting my mum out. Just one hit song. It was not Hip- Pop, it was Hiplife. That album changed my life, so that is the difference,” he stated.
D Black currently has over seven artistes signed to his Black Avenue Musiq record label.